Despite record rapid adoption and persistent media hype — ranging from dystopian to utopian coverage — generative AI is more of an area of intellectual promise or concern for businesses than an operational reality. Amidst estimates of an AI market that could reach almost $670 billion by 2030, adding up to $4.4 trillion in productivity, business leaders are still wondering what exactly to do with AI, how to leverage it, and how exactly it will deliver the advertised economic benefits. And there is no shortage of hope or belief in AI’s potential, especially during turbulent economic times.