Does this sound familiar? When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, “We got 123,456 visitors to our website this month.” Perhaps someone makes an effort to tie analytic metrics to business targets, but in no real depth, and the next item on the meeting agenda swiftly takes over without any action items being set as a result of the review.
3 Ways to Get More Out of Your Web Analytics
Step one: Stop taking shortcuts.
October 19, 2015
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.