“Beautiful,” Cora Milano said, looking up at the soaring spires and gothic arches of the immense charity hospital.
Case Study: Escaping the Discount Trap
“Beautiful,” Cora Milano said, looking up at the soaring spires and gothic arches of the immense charity hospital. Her colleague, Augusto Tolentino, barely paused. He was in a hurry to get to their meeting — and to make a point to Cora. The two worked together at Bosi e Faora, a São Paulo-based medical supply […]
June 24, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.