Back before the Interwebs, part of the suspense of the Super Bowl was not knowing what Budweiser or Chevy had up their 30-second sleeves. But times have changed, and there’s generally no escaping the teasers or crowdsourcing that are now part of the language of modern advertising. Want to help name a baby Clydesdale? Or win a chance to go to space? Super Bowl XLVII already has you covered.
Why You Can’t Escape Super Bowl Ad Teasers
And other state-of-the-commercial analysis.
February 01, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.