Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. Julie Bornstein told HBR how she’s leading Sephora’s efforts online and offline. Edited excerpts:
How Sephora Reorganized to Become a More Digital Brand
Its chief marketing and chief digital officer explains how she’s made it work.
June 26, 2014
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.