Last month, Amazon invested $175 million in the number two online coupon site LivingSocial. True to form, Amazon is already using the platform to create enormous buzz: last week, they announced a coupon: $10 for a $20 Amazon gift certificate. Within hours, the offer generated massive interest, giving LivingSocial one of their biggest growth days and selling over $10 million in Amazon gift cards (over 1.3 million units sold in a single day).
What Groupon and LivingSocial Cannot Offer
Last month, Amazon invested $175 million in the number two online coupon site LivingSocial. True to form, Amazon is already using the platform to create enormous buzz: last week, they announced a coupon: $10 for a $20 Amazon gift certificate. Within hours, the offer generated massive interest, giving LivingSocial one of their biggest growth days […]
January 25, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.