It is rare to find an American company that is not developing a market strategy to benefit from the rapid growth of emerging markets such as Brazil, India, and China. Yet when it comes to the international nonmarket rules for business, American firms have disengaged just at the time when these emerging markets are asserting themselves in global dealmaking. New rules for the world economy are no longer negotiated across the Atlantic, as they were in the decades after 1945. As the recent deadlock in the latest Doha Round talks in the World Trade Organization (WTO) illustrates, it’s not clear that U.S. corporate groups have shed their “my way or the highway” lobbying strategies. It is time for U.S. business to rethink what it wants on major global talks on trade (and climate change, for that matter).
U.S. Trade Lobbying Strategy for the 21st Century
It is rare to find an American company that is not developing a market strategy to benefit from the rapid growth of emerging markets such as Brazil, India, and China. Yet when it comes to the international nonmarket rules for business, American firms have disengaged just at the time when these emerging markets are asserting […]
July 05, 2011
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New!
HBR Learning
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to overcome barriers when working globally.