In the late 1960s, Michelin introduced the radial tire into the U.S. market. This was no surprise to the top five U.S.-based bias-ply tire manufacturers (Goodyear, Firestone, Uniroyal, B.F. Goodrich, and General Tire). After all, it was hardly a new technology; the first radial tire patents had been filed more than 40 years before. And they’d all seen radial tires take over the European market.
Why Consumer Tech Is So Irritatingly Incremental
To make money, don’t build a better mousetrap. Build a cheaper one.
April 11, 2014
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.