Selling isn’t as fun as it used to be.
The Game Buyers Play with Vendors
Sellers can reset the balance of power if they understand that the sales negotiation is a game.
July 27, 2012
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.