The rumors have finally been confirmed: Apple is building its own autonomous car. With Apple’s entry, it’s clear. The automotive industry has opened up again. The manufacturers we’ve become so familiar with over the last century — Daimler, Ford, BMW, Volkswagen, Toyota, and General Motors — aren’t necessarily the vendors we’ll be thinking of in the future. Competition is increasingly going to come from tech firms like Tesla, Google, and Apple, each of whom is building towards a future of autonomous vehicles that are basically highly advanced computers on wheels.
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.