With Kodak balancing on the precipice, a classic case study on the company offers powerful lessons that still resonate 20 years after it was written. Lynda M. Applegate and Ramiro Montealegre’s “Eastman Kodak Co.,” as anyone who has taught the case knows well, is effective in stimulating students to debate the value of IT as a core or noncore activity. It helps students see that Kodak did not understand or invest in the digital technologies that were to sweep away its business, a failure usually attributed to incumbent executive myopia. But there’s an important issue that students often overlook when they study this case: Where was the voice of the IT group?
A Kodak Moment to Reconsider the Value of IT
With Kodak balancing on the precipice, a classic case study on the company offers powerful lessons that still resonate 20 years after it was written. Lynda M. Applegate and Ramiro Montealegre’s “Eastman Kodak Co.,” as anyone who has taught the case knows well, is effective in stimulating students to debate the value of IT as […]
October 12, 2011
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Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.