A global telecoms company recently decided to do what many companies are doing: figure out how to turn big data into big profits. They put together a preliminary budget and an RFP that asked vendors to take the data the company had — customer call and payments behavior, online searches, social network activity, billing, etc. — and identify opportunities.
CMOs and CIOs Need to Get Along to Make Big Data Work
Lack of cooperation is holding companies back.
February 04, 2014
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.