The brand was languishing. The public dismissed it as outdated, uninspired, and a little stale. So in a bold move, a new public face was anointed — young, appealing, and energetic. It’s a script we’ve heard before, whether it’s yesterday’s much-lauded announcement that Google executive Marissa Mayer will become Yahoo’s new CEO or John McCain’s ultimately disastrous choice to pick Sarah Palin as his vice-presidential running mate.
Marissa Mayer Is the Right Kind of Game-Changer
The brand was languishing. The public dismissed it as outdated, uninspired, and a little stale. So in a bold move, a new public face was anointed — young, appealing, and energetic. It’s a script we’ve heard before, whether it’s yesterday’s much-lauded announcement that Google executive Marissa Mayer will become Yahoo’s new CEO or John McCain’s […]
July 17, 2012
New!
HBR Learning
Change Management Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Change Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Change may be the only constant in today's organizations. Here's how to lead through it.
Learn More & See All Courses
New!
HBR Learning
Change Management Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Change Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Change may be the only constant in today's organizations. Here's how to lead through it.