When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers, I typically receive passionate responses. Am I really suggesting that the growth of e-commerce will slow before it annihilates most physical retailing? And how could I possibly argue that the economics of omnichannel retailers are as favorable as those of pure-play e-tailers?
Online Shopping Isn’t as Profitable as You Think
Even Jeff Bezos wants to open a physical store.
August 21, 2014