Mobile technology presents all marketers with a tantalizing proposition. Mobile devices function like an extension of ourselves, present throughout every moment of our day, an arm’s reach away at night, and panic-inducing when outside our reach. They are globally ubiquitous, and ownership frequently transcends economic and social boundaries.
Four Ideas for Creating Mobile Strategy
It’s easier to see the future when you build the innovations that shape it.
March 06, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.