It’s not easy to find companies that genuinely do things differently. But for the founders of the takeout-ordering app Eat24, doing things differently is what allowed them to build up their company into an attractive acquisition target – they recently completed a $134 million deal with Yelp.
How a Food-Ordering App Broke into a Crowded Market
Two ways Eat24 differentiated itself.
November 25, 2015
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New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.