There’s no better place to get a sense of the potential downside of social media for business than in B2B sales environments.
In Sales, Social Media’s Indirect Benefits Matter Most
They’re harder to quantify, but that doesn’t make them any less important.
November 28, 2012
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.