Tim Cook recently confirmed that Apple is working on ‘autonomous systems.’ As usual with Apple, details are sparse, but it’s likely that autonomous cars are part of this.
What Should an Apple Car Be?
It could be part office, part home, and part vehicle.
July 04, 2017
Summary.
As Apple moves closer to introducing autonomous vehicles, here are three strategies it may pursue in designing this product: A technology-driven entry in the Apple ecosystem, so that the car is really a Trojan horse to help sell more iPhones; a safety-driven product that utilizes Siri to combat the problem of texting-and-driving; or a game-changing, design-driven product that will update the minivan and create a high-tech mobile office for salespeople and other mobile workers.
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HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.