Imagine you’re the CEO of a successful multinational corporation, whose name people know all over the world. Then, imagine that two employees who represent the public face of your company are embroiled in a rather large scandal when a photo of them in a “compromising position” leaks out onto the internet. The timing could barely be worse: you’ve just invested a lot of your limited marketing resources in a new campaign that, given what’s just happened, is the perfect ammunition for those skilled in double entendre.
Cathay Pacific Scandal Response Misses Opportunity
Imagine you’re the CEO of a successful multinational corporation, whose name people know all over the world. Then, imagine that two employees who represent the public face of your company are embroiled in a rather large scandal when a photo of them in a “compromising position” leaks out onto the internet. The timing could barely […]
August 19, 2011
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.