[For more, visit the Communication Insight Center.]
How Apple Broke the PR Rules — And Got Away With It
[For more, visit the Communication Insight Center.] It seems hard to imagine now, with all of the excitement over the arrival of the iPhone at Verizon, but last summer Apple faced a huge crisis that threatened its reputation, one that could have caused it long-term damage. Days after launching the iPhone 4 (its most successful […]
February 16, 2011
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.