What’s the difference between outputs and outcomes? Some think the question is merely semantic, or that the difference is simple: outputs are extrinsic and outcomes intrinsic. I think otherwise; the difference between outputs and outcomes is more fundamental and profound.
It’s Not Just Semantics: Managing Outcomes Vs. Outputs
Outputs are more easily measured, but less important.
November 26, 2012
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Learn how to keep your customers—and their most important needs—front and center.