The brand creature is evolving. It started as a simple cartoon: Speedy, the Alka-Seltzer mascot, for example. And, in a rapid development, it is taking on mobility, speech, and the earliest stages of independence and agency.
The Evolution of the Brand Creature
The brand creature is evolving. It started as a simple cartoon: Speedy, the Alka-Seltzer mascot, for example. And, in a rapid development, it is taking on mobility, speech, and the earliest stages of independence and agency. Speedy was a stationary cartoon. Nothing happened to him. Mr. Clean was more recognizably human but he too didn’t […]
August 03, 2012
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.