As digital devices go, Google Glass is ingeniously provocative. But does it also risk being innovatively insulting, as well? That fear explains why Google is publicly asking its lead users not to behave like “Glassholes”: “Respect others and if they have questions about Glass don’t get snappy….” Google recently posted. “If you’re asked to turn your phone off, turn Glass off as well. Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers.”
What Google “Glassholes” Reveal About Managing Innovation
Your lead users will determine success far more than your product’s features and flaws.
February 26, 2014
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Learn how to keep your customers—and their most important needs—front and center.