If you’re serious about creating a customer-driven culture, then you will certainly tie incentive compensation to customer feedback. Right?
The Dangers of Linking Pay to Customer Feedback
If you’re serious about creating a customer-driven culture, then you will certainly tie incentive compensation to customer feedback. Right? Wrong. Everyone knows incentive compensation can really focus people’s attention. Done right, it can reinforce a company’s values. It can spur creativity and accelerate actions designed to meet important goals. When it’s done wrong, however, the […]
September 08, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.