There is no more powerful question in a U.S. corporation than “what’s the ROE on that?” Social media spending? Wellness checkups? Better working conditions? Return-on-equity hurdles threaten them all. Conversely, why market cigarettes? ROE justifies the means.
End the Religion of ROE
There is no more powerful question in a U.S. corporation than “what’s the ROE on that?” Social media spending? Wellness checkups? Better working conditions? Return-on-equity hurdles threaten them all. Conversely, why market cigarettes? ROE justifies the means. We think there’s more to business success — and that something as straightforward as a simple equation could […]
October 20, 2011
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New!
HBR Learning
Time Management Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Time Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Make smarter, more purposeful choices about how you spend your day.