It’s unusual that an analyst will ask you to stop thinking about the far future, but I need you to back away from the Corning A Day Made of Glass video on YouTube. All that clear glass is clouding your vision. More and more, as I talk with companies about their next big product innovation, they can’t get far-flung ideas out of their mind. They can’t wait to get there, but they can’t justify making the investments needed to get there. They prevaricate while smaller, more proximal innovations, more likely to succeed rapidly, languish unattended.
Finding Your Next Big (Adjacent) Idea
It’s unusual that an analyst will ask you to stop thinking about the far future, but I need you to back away from the Corning A Day Made of Glass video on YouTube. All that clear glass is clouding your vision. More and more, as I talk with companies about their next big product innovation, […]
August 09, 2011
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.