Marketing professionals have learned the hard way that no matter what they do or do not plan to do with consumer information, privacy matters. In part, that’s because marketing has always been something of a black art. When an ad appears to speak to a consumer directly, of course, it’s likely to be most effective. But that’s also the moment when the creepy response kicks in. How did they know what I wanted, perhaps even before I did?
What Google Glass Reveals About Privacy Fears
In retrospect, our panic over new technologies always looks ridiculous.
May 23, 2013
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.