Business leaders often express frustration with what they see as a disconnect between their company’s perceived value and its true value — a disconnect that’s impeding growth. They’ve got great people, great products and services, they say, but their organizations aren’t selling as much as they should, and aren’t appropriately valued.
Give Your Customers the “True Value Test”
Figure out what really matters to your customers, and how you can help them.
April 16, 2013
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.