After an intense innovation workshop, the CTO of a globally-successful Chinese electronics supplier approached, unhappily. “You emphasize the importance of collaborating with your customers to innovate,” he moaned, “but our best customers don’t want to collaborate. They just want us to build to their requirements as quickly and as cheaply as possible. They’re not interested in innovating with us.”
When Your Best Customers Really Aren’t
After an intense innovation workshop, the CTO of a globally-successful Chinese electronics supplier approached, unhappily. “You emphasize the importance of collaborating with your customers to innovate,” he moaned, “but our best customers don’t want to collaborate. They just want us to build to their requirements as quickly and as cheaply as possible. They’re not interested […]
November 30, 2010
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.