Requirements are the devil. No enterprise design initiative wastes more time, more effort, more money — while squandering goodwill — than the quest for requirements. I’ve lost track of the number of software development teams and innovation groups I’ve worked with who invested weeks eliciting, gathering, and prioritizing customer requirements — then carefully built and demo-ed a prototype — only to hear, “Well, I know that’s what we asked for but, now that we’ve seen it, it’s not what we really want.”
The Case for Starting a Design Revolution
Requirements are the devil. No enterprise design initiative wastes more time, more effort, more money — while squandering goodwill — than the quest for requirements. I’ve lost track of the number of software development teams and innovation groups I’ve worked with who invested weeks eliciting, gathering, and prioritizing customer requirements — then carefully built and […]
September 06, 2011
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.