In the data world today, “big” dominates. But sometimes you don’t need big. You need a small dose of exactly the right data. Data that bear precisely on the question at hand, that you understand deeply, and that you can trust. If such data are already at hand, great. But frequently they are not. And then, nothing beats a well-conceived, -designed, – controlled, -executed, and -analyzed experiment. Companies need to make sure experimentation is included in their “data toolkits,” learn when to use it, and develop the skills to conduct effective experiments.
In a Big Data World, Don’t Forget Experimentation
This “old school” practice still has relevance today.
May 08, 2013
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New!
HBR Learning
Innovation Implementation Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation Implementation. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Help your team hatch and harness the best new ideas.