Whole Foods, the natural and organic foods supermarket, will soon begin rolling out pilot “Wellness Clubs” at five of its stores. Through that initiative, consumers who join and pay a fee will receive nutritional education, membership in a dining club, and discounts on foods that meet certain dietary criteria. Although it’s far too soon to tell whether that program will lead to a major new line of business, Whole Foods should be commended for continuing to innovate during the current economic doldrums when many companies have instead retrenched by making across-the-board cutbacks, even in product R&D.
Keeping Innovation Strong When the Economy is Weak
Whole Foods, the natural and organic foods supermarket, will soon begin rolling out pilot “Wellness Clubs” at five of its stores. Through that initiative, consumers who join and pay a fee will receive nutritional education, membership in a dining club, and discounts on foods that meet certain dietary criteria. Although it’s far too soon to […]
June 22, 2011
New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.
Learn More & See All Courses
New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.