In 1974, hundreds of thousands of Australians with a bank account in good standing received a piece of plastic in the mail: a credit card, known as a Bankcard, launched and operated by a consortium of Australian banks. In one swoop, a payment instrument that had been previously available to only the wealthy in Australia (through Diner’s Club and American Express) was now widely available with an unprecedented A$300 credit limit. It was a bold move and the flow of credit quickly got the attention of retailers who moved to wide credit card acceptance.
The Kindle Does Not Want to Be Free
In 1974, hundreds of thousands of Australians with a bank account in good standing received a piece of plastic in the mail: a credit card, known as a Bankcard, launched and operated by a consortium of Australian banks. In one swoop, a payment instrument that had been previously available to only the wealthy in Australia […]
April 07, 2011
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New!
HBR Learning
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.