This post is part of the HBR Insight Center Marketing That Works.
Pepsi Steals Santa! (And the Cola Wars Go Underground)
This post is part of the HBR Insight Center Marketing That Works. I was astounded recently to see a Pepsi ad that shows Santa on vacation somewhere in the Caribbean. There he is in a Hawaiian shirt, dancing in the sand, surrounded by noisy, happy sun-seekers. The tune is Montell Jordan’s new jack swing staple […]
August 03, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.