The reality of web marketing is that almost all of it happens on platforms that are owned by others. Platform owners, such as Facebook or Google, have provided environments where some things are easy to do, some things are much harder to do, and some things simply can’t be done. Even tougher for marketers is that these systems are constantly changing as the platforms evolve and grow. The best way to keep attention and stay up to date is to appeal to the philosophy of each platform’s users.
Your Marketing Can Keep Pace with Facebook and Google
The reality of web marketing is that almost all of it happens on platforms that are owned by others. Platform owners, such as Facebook or Google, have provided environments where some things are easy to do, some things are much harder to do, and some things simply can’t be done. Even tougher for marketers is […]
February 03, 2012
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Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.