This is part of the HBR Insight Center Marketing That Works.
Pricing the Priceless
This is part of the HBR Insight Center Marketing That Works. Behind the stalled economy is an army of sluggish consumers for whom buying things often feels like wasting money. In response, marketing brandishes that thing called “value,” which to most people means “cheap, but still OK.” Is there anything else marketers can use to […]
July 20, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.