GoDaddy (a web hosting company) announced its support of the controversial Stop Online Piracy Act (SOPA) in late October 2011. The news of GoDaddy’s pro-SOPA stance appeared on Reddit on December 22, 2011, and then went viral. Within a few days, customers had moved over 72,000 domains off of GoDaddy’s domain hosting service in protest and declared December 29, 2011 “Move Your Domain Away From GoDaddy Day.” Protestors included major Internet figures such as Cheezburger’s Ben Huh, imgur’s Alan Schaaf, and Wikipedia’s Jimmy Wales. Even Ashton Kutcher joined in. GoDaddy halfheartedly withdrew its support of SOPA within a day of the Reddit post — but the customers’ revolt continued.
Lessons from the GoDaddy Customer Revolt
GoDaddy (a web hosting company) announced its support of the controversial Stop Online Piracy Act (SOPA) in late October 2011. The news of GoDaddy’s pro-SOPA stance appeared on Reddit on December 22, 2011, and then went viral. Within a few days, customers had moved over 72,000 domains off of GoDaddy’s domain hosting service in protest […]
December 29, 2011
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.