In today’s multiscreen world, 27% of all web traffic comes from smartphones, tablets, and various other devices. And if your business depends on the web for revenue, then you likely know about responsive web design — which automatically adjusts layouts to fit different screen sizes. Responsive design is the poster child for current web development best practices. Whether you view a responsive website on your desktop computer, iPhone or tablet, the layout will “magically” shrink or expand to fit the device. The BBC’s website is a picture-perfect example of responsive design in action:
Should Your Website Be Using Adaptive Design?
Your customers need different things depending on which device they use.
July 10, 2013
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.