Over the past decade, an increasing number of companies have been leveraging data and digital technologies to enter new markets. Examples include Google’s entry into banking, Tesla’s move into car insurance, Apple’s move into the fitness market, and Vodafone’s entry into the financial services market.
How to Choose the Right Ecosystem Partners for Your Business
A look at four types of partnerships, and the opportunities (and challenges) each one poses.
March 28, 2022
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Summary.
As digital technologies revolutionize how we do business, companies increasingly compete through ecosystems in which they partner with a variety of other firms and organizations. The relationships with these partners are determined by the data and operating resources they provide. This article offers a four-part framework to help companies identify the types of partners they need and outlines the challenges that the digital world adds to the relationships involved.
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HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.