The fourth article in a four-article series. Read the first, second, and third entries.
How the Rift Between Sales and Marketing Undermines Reps
The fourth article in a four-article series. Read the first, second, and third entries. It’s no secret that sales and marketing executives don’t always see eye to eye. In a recent Corporate Executive Board survey, sales executives’ top terms for their marketing colleagues included “paper pushers,” “academic,” and perhaps worst of all, “irrelevant.” On the […]
November 07, 2011
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Marketing Essentials Course
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.