It’s become a commonplace that 70% of big-bet acquisitions fail to create the anticipated value. Think AOL and Time Warner, Daimler-Benz and Chrysler, and Sprint and Nextel. One of the rare exceptions would appear to be Pfizer’s acquisition in 2000 of Warner-Lambert and its flagship product Lipitor. Eleven years and $131 billion in revenue later, Lipitor is the most successful drug in history.
Say Farewell to Lipitor but Don’t Forget Its Lessons
It’s become a commonplace that 70% of big-bet acquisitions fail to create the anticipated value. Think AOL and Time Warner, Daimler-Benz and Chrysler, and Sprint and Nextel. One of the rare exceptions would appear to be Pfizer’s acquisition in 2000 of Warner-Lambert and its flagship product Lipitor. Eleven years and $131 billion in revenue later, […]
November 18, 2011
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New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.