This post is part of the HBR Forum, The Future of Retail.
Online Reviewers React to Early Postings by Saying the Opposite
This post is part of the HBR Forum, The Future of Retail. If you’re browsing through online reader reviews, looking for a book to buy, you might notice something odd: If a book got positive reviews at first, chances are its later reviews were more negative. If it got negative reviews at first, its later […]
December 13, 2011