Employee engagement is the holy grail of management. But while the image of an organization in which every employee’s potential is unleashed in the service of the organization is a compelling one, in a world where 87% of employees worldwide are not even engaged at work, this image may seem unrealistic, even utopian. What can managers do to unleash their employees’ potential? One answer to this question may come from a simple, personal change: Reinvent the categories you use to make sense of your employees.