This post is part of the HBR Insight Center Marketing That Works.
Why I’m Happy Netflix Raised Its Prices
This post is part of the HBR Insight Center Marketing That Works. Recently Netflix announced a 60% price increase in their core DVD mail/streaming service. Many customers were upset, and some took to Facebook and Twitter to declare their outrage and plans to cancel the service. I had a very different reaction. I was glad […]
August 02, 2011
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.