If you are in business, then you are in a global business. Whether you are working in a large corporation with a presence in all the major markets or you’re an owner operator with a single website, it is likely that your communications will reach people from a wide variety of cultural origins. These cultural considerations make understanding consumer decision making and behavior even more complex and challenging.
Being Persuasive Across Cultural Divides
If you are in business, then you are in a global business. Whether you are working in a large corporation with a presence in all the major markets or you’re an owner operator with a single website, it is likely that your communications will reach people from a wide variety of cultural origins. These cultural […]
December 07, 2010
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New!
HBR Learning
Writing Skills Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Writing Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Capture your audience's attention with smarter emails, Slacks, memos, and reports.