There is so much promise in what data can do, opening up opportunities for optimization and uncovering insights from correlations. There is more data coming from more places everyday, and every sector of the economy is becoming increasingly data-driven. But while data is flowing in novel ways, for most consumers it’s all hidden in a big data black box.
If Customers Knew How You Use Their Data, Would They Call It Creepy?
Don’t risk a privacy backlash.
April 29, 2014
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.