I quit my comfortable job in NYC with McKinsey & Co. in the summer of 2007, and landed back home in Mumbai to start a new venture. In retrospect, I could have done several things differently in India. This set of blog posts — of which this is the first — describes the lessons I have learnt, which should prove useful for entrepreneurs, especially those in the tough business of selling to the Indian consumer.
To Size Up Your Market in India, Look Twice
I quit my comfortable job in NYC with McKinsey & Co. in the summer of 2007, and landed back home in Mumbai to start a new venture. In retrospect, I could have done several things differently in India. This set of blog posts — of which this is the first — describes the lessons I […]
July 12, 2012
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.