“I skate to where the puck is going to be, not to where it has been” – Wayne Gretzky
People Are the Puck
“I skate to where the puck is going to be, not to where it has been” – Wayne Gretzky The Great One’s well-known words are often repeated in corporate corridors during discussions about understanding market trends. That is typically where the conversation comes to an abrupt end, because few can elaborate on how to anticipate […]
September 01, 2011
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Marketing Essentials Course
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Learn how to communicate with your customers—strategically.
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.