CMOs and CFOs don’t always see eye-to-eye. An article published in CFO.com indicates that in one study, more CMOs report sharing marketing information with their CFOs than CFOs reported receiving. In that same study, most CFOs believed that marketing could have a positive impact on profitability but 40% of them didn’t know if CMOs were even trying to do so.
CMOs, Build a Relationship with Your CFOs
You need a partner to help measure where your marketing dollars are going — and if they’re actually working.
March 06, 2013
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New!
HBR Learning
Leading People Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Leading People. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
What you need to know about being in charge.