The fear of getting Netflix-ed or Uber-ized is spurring big companies to dial up their investment in innovation. Companies as diverse as AIG, Disney, and Intuit have been building innovation teams, launching “accelerator” programs to attract promising startups, and giving employees seed funding to test out new ideas with real customers.
What Big Companies Get Wrong About Innovation Metrics
They’re all measuring it, but few are doing it right.
May 06, 2015
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.